- Title
- Alcohol advertising in sport and non-sport TV in Australia, during children's viewing times
- Creator
- O'Brien, Kerry S.; Carr, Sherilene; Ferris, Jason; Room, Robin; Miller, Peter; Livingston, Michael; Kypri, Kypros; Lynott, Dermot
- Relation
- ARC.LP120100689
- Relation
- PLoS ONE Vol. 10, Issue 8
- Publisher Link
- http://dx.doi.org/10.1371/journal.pone.0134889
- Publisher
- Public Library of Science
- Resource Type
- journal article
- Date
- 2015
- Description
- Abstract: Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children’s viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6am-8.29pm) and evening periods (8.30pm-11.59pm) and estimated viewing audiences for children and young adults (0–4 years, 5–13 years, 14–17 years, 18–29 years). During the daytime, most of the alcohol advertising (87%) was on sport TV. In the evening, most alcohol advertising (86%) was in non-sport TV. There was little difference in the mean number of children (0–17 years) viewing TV in the evening (N = 273,989), compared with the daytime (N = 235,233). In programs containing alcohol advertising, sport TV had a greater mean number of alcohol adverts per hour (mean 1.74, SD = 1.1) than non-sport TV (mean 1.35, SD = .94). Alcohol advertising during the daytime, when large numbers of children are watching TV, is predominantly in free-to-air sport TV. By permitting day-time advertising in sport programs and in any programs from 8.30pm when many children are still watching TV, current regulations are not protecting children from exposure to alcohol advertising.
- Subject
- alcohol advertising; sport; television; children
- Identifier
- http://hdl.handle.net/1959.13/1305225
- Identifier
- uon:21001
- Identifier
- ISSN:1932-6203
- Language
- eng
- Full Text
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